About Me

Heather Yerrid is the founder of Selfcessful™ - a coaching practice rooted in the philosophy that unshakable self-certainty is the cornerstone of meaningful success. Her work is anchored in revenue operations strategy, emotional intelligence, and adult learning principles to not only build businesses but build people. People who self-regulate, detach emotion from logic, and lead themselves and their businesses in a direction they choose.

After earning her Bachelor's in Journalism, Heather’s career spanned broadcasting, human capital, and executive leadership. Each chapter sharpened her ability to help businesses and people broaden-and-build. By the age of 30, she had created and led multigenerational teams, restructured businesses, and helped leaders align their talent, training, and strategy to drive both revenue and resilience.

At 29, Heather left the corporate world to launch her coaching practice. She earned her coaching credentials through the ICF and became certified in applied positive psychology. At 31, she embarked on a journey of personal evolution, moving across the country to start anew with no safety net - just unshakable certainty in herself and her purpose. In Los Angeles, Heather’s work expanded into the dynamic startup space of Educational Technology. There, she coached adult learners to navigate uncertainty while rebuilding their careers, inspired innovation while scaling and sustaining teams through rapid change, and guided founders through pivotal turning points in their businesses.

Heather’s expertise lies at the intersection of human potential and business performance. Years of trial by fire, deep curiosity, and listening to “people data” on what they need to learn, innovate, and succeed have laid the groundwork for her coaching frameworks. Beyond boardrooms and business strategy, Heather is the person others turn to when grappling with toxic co-parenting dynamics, confronting hard truths in their relationships, or how to balance private pain when you don’t have the option to slow down. She has guided individuals seeking to improve their well-being through reckonings with ego, emotional awakening, and personal reinvention - not only with institutional expertise, but also with lived experience. Her approach empowers people to face uncomfortable truths, own their stories, and move forward with clarity, decisiveness, and pride.

Heather leaves a lasting impression and a powerful impact - one that transforms lives and alters trajectories. Her rare ability to pair fierce honesty with unwavering support has not only changed the lives of her clients but also inspired those around her to embrace their shadows. As someone who has navigated personal tragedy while never opting out of showing up, Heather’s work enables people to stop performing and start becoming Selfcessful™ - in business, leadership, and life.