About

Heather Yerrid is the founder of Selfcessful®, a coaching and training practice that believes unshakable self-certainty is the foundation of meaningful success. A certified practitioner in Applied Positive Psychology, she combines behavioral insight, emotional intelligence, and business strategy to help leaders communicate clearly, lead decisively, and build organizations that perform with integrity.

A nationally recognized speaker and thought leader featured in Forbes, Heather partners with CXOs, business owners, and senior leaders who are navigating the pressure between performance and connection. Through her high-performance coaching, she helps clients refine their communication and influence, bridge complex personality and gender dynamics, and build emotionally intelligent cultures that sustain performance. Through her corporate training, she helps people understand themselves and others more accurately, regulate under pressure, and communicate in ways that create alignment rather than conflict.

Before founding Selfcessful®, Heather built a diverse career across broadcasting, human capital, and executive leadership, leading multigenerational teams and driving revenue for MBE firms before the age of 30. In Los Angeles, she became a key leader in the education technology sector, guiding teams and students through high-intensity programs while maintaining mission alignment. Her leadership helped transform a rapidly scaling startup into a sustainable, human-centered business model that served both people and performance.

In addition to her coaching business, Heather serves as a Consulting Partner with Impact Sales Systems,helping business owners and their teams achieve repeatable revenue growth through behavioral performance strategy.. She holds a Bachelor of Science in Broadcast News from West Virginia University.