Who is Heather Yerrid?

Heather Yerrid is the Owner and CEO of Selfcessful; a coaching business dedicated to helping people gain certainty in themselves. She holds a Bachelor of Science in Journalism from West Virginia University and a certification in Applied Positive Psychology from a hybrid program developed out of UPENN. She champions a multidimensional approach to success, empowering clients to integrate corporate Positive Organizational Interventions and awareness strategies with current revenue goals. Together her techniques bridge the gap between accelerating people performance and driving revenue growth. Heather focuses on self-awareness, helping clients identify and overcome subconscious barriers to effective communication.

Heather’s professional experience spans multiple industries, supporting both individuals and organizations since 2009. After earning her first executive position at 24, she gained first-hand experience in effectively leading and aligning multi-generational teams. Heather spent nearly a decade in New York City and Philadelphia working closely with minority-owned businesses to execute RevOps initiatives that helped companies expand their reach.

Since 2014, Heather has been coaching and equipping individuals with the tools to increase their emotional intelligence and achieve peak performance. In 2016, she entered the tech start-up industry, helping companies maximize revenue impact by prioritizing their people. Driven by the question "How can we make the customer experience smoother and more profitable simultaneously?" she helped start-ups implement frameworks that boosted profitability by cultivating crucial synergy. Throughout the pandemic, she coached executives on transforming their thinking to create and sustain their businesses during extreme circumstances. By promoting innovative thinking top-down, businesses continued to improve sales conversions, retention rates, and increase revenue with minimal impact on overhead costs.

Heather’s personal struggles are woven into the fabric of her mastery. She chooses to see her experiences as a measure of her strength and capability, maintaining momentum amidst personal chaos, motivating herself and others to peak performance without letting life interfere. She has strengthened her own resilience practicing Selfcess and demonstrates to others that they can as well.

Her journey through hardship has given Heather invaluable skills. Her experience makes her phenomenal at helping people transform pain into purpose and worry into wisdom.