About

Heather Yerrid is the founder of Selfcessful®, a coaching and advisory practice built on the belief that unshakable self-certainty is the foundation of meaningful success. She helps organizations stop profit loss by addressing the real issues behind underperformance: overwhelmed middle management, underutilized talent, and the absence of meaningful training experiences. Heather’s career has spanned broadcasting, human capital, and executive leadership, where she led multigenerational teams, aligned vision, and drove revenue for MBE firms — all before the age of 30.

In Los Angeles, Heather became a trailblazer in the Education Technology startup scene. While coaching thousands of adult learners into new careers, she discovered the importance of approaching learning holistically. Serving students both academically and personally became her guiding vision, supported by her team of instructors and curriculum designers, which significantly increased enrollment and graduation rates. A self-described former “walking HR violation,” Heather learned during her leadership of multi-generational teams in her 20s how crucial it is to meet people where they are. Ignoring human differences resulted in wasted time, poor execution, and blunt feedback from her teams. These lessons reinforced her belief that business success depends on how people are managed, developed, and supported.

Today, Heather brings together business acumen, emotional intelligence, and conscious communication to help organizations nationwide. She equips high performers to expand creative capacity, sharpen critical thinking, and build the self-awareness needed to fuel revenue growth. As a consulting partner with Impact Sales System, she amplifies proven sales frameworks with her expertise in program customization, strategic insight, and performance psychology, giving revenue-generating teams and executives the structure they need to scale with consistency and profit.

What sets Heather apart is her ability to challenge outdated beliefs, such that busyness equals value or that adults can be trained once and expected to retain it. She helps leaders see that disengagement is not a flaw in their people but a structural gap that can be solved with the right systems. The result is engaged teams, leaders with staying power, and companies that grow sustainably.