About

Heather Yerrid is the Founder of Selfcessful, a coaching and training practice that supports others in building unshakable self-certainty to attain meaningful success. She works with founders, CXOs, and senior leaders who need more than surface-level coaching. Her clients want to understand what is actually driving performance, communication, and decision-making and how to correct it at the root.

What sets Heather apart is not only her professional background, but the life that shaped how she sees.

Long before she was guiding executives and leadership teams, she was navigating adversity that required a high level of emotional awareness, resilience, and independence. Those experiences sharpened her ability to read people, recognize what is not being said, and distinguish between what appears true and what is actually influencing behavior. As a single mother of twins and sole provider, she built her career while carrying full responsibility at home, developing the steadiness, discipline, and grounded perspective that now define how she works with clients under pressure.

Heather’s approach is grounded in a principle most organizations overlook. Performance is not purely mechanical.

Most leaders are trained to measure output, track activity, and respond to visible behavior. Few are trained to understand what is driving that behavior. Heather helps leaders identify the underlying factors such as beliefs, identity, pressure, and internal drivers that shape how people think, communicate, and execute. Where others ask why performance is inconsistent, she identifies the root cause of the effort itself. This allows her to create change that is both strategic and sustainable.

As a Professional Certified Coach, Heather integrates positive psychology, neuroscience, behavioral analysis, and business strategy to help leaders communicate clearly, make decisions with confidence, and build organizations that perform with consistency and integrity. She is known for working effectively with strong, high-performing personalities, helping them communicate with greater clarity, regulate under pressure, and lead in a way that others can follow.

Her work has contributed to multi-million and eight-figure growth by aligning leadership behavior, team dynamics, and performance strategy with the realities of the business.

Before founding Selfcessful, Heather built a career across broadcasting, human capital, executive leadership, and education technology. She led multigenerational teams and drove revenue for MBE firms before the age of 30. In Los Angeles, she became a key leader in the education technology sector, helping guide a rapidly scaling organization into a more sustainable, human-centered model. This range of experience allows her to move seamlessly between strategy, performance, communication, and culture.

Heather holds a Bachelor of Science in Broadcast News from West Virginia University and has been featured in Forbes for her thought leadership on executive leadership, training and development, and performance psychology. She is trusted by leaders who want the truth, not theater. Her work extends beyond business performance. She has guided individuals through some of the most defining moments of their lives, including death, divorce, career transitions, parenthood, and the dismantling of identities that no longer serve them. She is known not only for what she sees, but for how she shows up, consistently, directly, and without hesitation, regardless of the complexity of the situation.